When sharing content, use Facebook's auto-generated link format and not the plain-text web address in your update.
When you share something on Facebook, you probably want to:
- "Drive engagement" by getting comments, likes, and shares.
- Get people to click a link you're posting
Here's a little thing you can do to improve the second goal.
When you share a link, that text either appears in the status update (as it has for years), or more recently it can appear in the text that is automatically generated from the site you're linking to.
Facebook recently made some changes to their algorithm, including one that favors the second and newer way of link-sharing:
"We’ve found that people often prefer to click on links that are displayed in the link format (which appears when you paste a link while drafting a post), rather than links that are buried in photo captions (Lance: ... and status updates). The link format ... makes it easier for someone to decide if they want to click through. This format also makes it easier for someone to click through on mobile devices...
With this update, we will prioritize showing links in the link-format, and show fewer links shared in captions or status updates."
In other words, if you want more people to see your stuff, share like the picture of the map below, not like the picture of the man: