Picking up from where "The first post" left off...
So, let's start with this video of Steve Jobs from 1997. Apple - the behemoth that it is - is obviously not the Apple that he discusses here, but you can tell that Jobs's determination and vision is what took it from "good" to being the biggest company in the world.
It's all great (listen to him adore Nike), but from a marketing angle, your biggest takeaway might be improving your brand's clarity in marketing:
To me, marketing's about values. This is a very complicated world - it's a very noisy world - and we're not going to get a chance to get people to remember much about us. No company is. And so we have to be very clear about what we want them to know about us.
Pssssst - being crystal clear to your audience about who your company is won't just happen overnight. It takes a plan.