How Costco sells an 8-foot-tall bear

Fun product? Check.
Cute kid and catchy song? Check.
Great videography? Check.

But what makes this video a stand-out is the story. It's not just another commercial.

Your audience expects more out of your products and your brand than descriptions and dollar amounts. When you tell a great story, you're much more likely to remembered when your customer is ready to work with you.